Entrepreneurial exercises and marketing segmentation

During the entrepreneurial exercises and training sessions for the coaches for the EU Erasmus+ funded TAKE-UP Project, Dr. Naqvi from CUI Lahore presented his idea of restoring and offering a vintage car for ceremonial events, such as marriage, convocations, etc. following GROW model. Dr. Usama (CUI Lahore) presented his experience Read more…

Train the Trainer

Three staff members visited Saarland University (UDS), Germany, from 25-07-2022 to 29-08-2022; for the Train-the-Trainers Program from the University of Gujrat. The purpose of this visit was to train the partner universities’ coaches for the entrepreneurial courses under this project in the pertinent universities. Target groups for trainees included staff Read more…

UOG Staff gets EU Exposure

Author: Dr. Khalid Iqbal* Four staff members from the University of Gujrat visited Athens University of Business and Economics (AUEB), Greece, and Saarland University (UDS), Germany, for the period from 19 March 2022 to 01 April 2022. Mr. Shahzada Babar, Manager BIC and ORIC, Dr. Mirza Ashfaq Ahmed, Associate Professor, Read more…